Selected work05 case studies

Product systems shaped from research to launch.

A focused collection of SaaS, marketplace, and operational products where brand, user flows, interface systems, and product strategy had to work as one.

Coming soon

Luminous Minds

Brand identityBrand positioningProduct designWeb platform

A mental health platform for schools that I led from brand direction to product experience, shaping a warm, trustworthy system for student well-being.

Brand identityProduct designWeb presence
Luminous Minds brand and product cover image

Professional Me

Product DesignUX ArchitectureDesign SystemResponsive web application

Professional Me is an AI-powered talent intelligence platform designed to help organizations turn scattered hiring data into clearer, more defensible decisions.

Senior Product DesignerProduct strategyUX architectureEnd-to-end product design
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Professional Me AI talent intelligence platform cover

The CareerOS

BrandingProduct DesignWeb DesignDesktop

Career OS: The Career Execution Platform guides students on job search strategies, interview prep, and networking with alumni and organizes the entire process.

User researchCompetitor researchUser interviewsSME interviews
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CareerOS brand and web design mockup

SalesPacker

BrandingProduct DesignWeb DesignDesktop

SalesPacker is a mess-free platform for property managers helping them to dramatically cut down on time spent on the most time-consuming aspects of property management.

User researchCompetitor researchUser interviewsSME interviews
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SalesPacker branding mockup

OurPetPolicy

Product DesignWeb DesignDesktop, mobile

OurPetPolicy represents a team of lawyers, landlords, and property managers from many different states and backgrounds working on a platform that aims at creating the best possible pet management experience for the landlords and tenants.

User researchCompetitor researchUser interviewsUser flow diagrams
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OurPetPolicy product design mockup

FlipRide

Product DesignWeb DesignDesktop

FlipRide was founded on the idea that there had to be a better way to connect dealers with interested and committed sellers and buyers. In a market where inventory matters, access to high-quality vehicles is critical, and it helps users drive their business by finding the right vehicles for their specific needs.

User researchCompetitor researchUser interviewsSME interviews
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FlipRide web design mockup